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HENNESSY DREAMVILLE
CLIENT
GAME SEVEN MARKETING
TYPE OF CLIENT
Creative Agency
CATEGORY
3D Design & Concept Rendering
BRIEF
Hennessy aimed to create a distinctive and sustainable brand presence at Dreamville Festival 2024, utilizing recycled steel containers to craft an immersive experience that resonated with festival-goers and highlighted their "Made for More" campaign.
WHAT WE DID
Our design team rendered variations two-story structure using four recycled 20-foot steel containers, featuring a rooftop deck lounge and a custom ground-floor bar. This innovative setup provided attendees with panoramic views and a luxurious cocktail experience, seamlessly integrating Hennessy's brand aesthetics with the festival's vibrant atmosphere.
RESULT
The activation became a festival highlight, attracting large crowds and offering a unique blend of sustainability and luxury. Attendees enjoyed handcrafted cocktails curated by R&B sensation Teyana Taylor, enhancing Hennessy's brand visibility and leaving a lasting impression that reinforced their commitment to innovation and experiential marketing.
