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NETFLIX SLAM
CLIENT
GAME SEVEN MARKETING
TYPE OF CLIENT
CREATIVE AGENCY
CATEGORY
3D Rendering & Activation Design
BRIEF
G7 sought to create an immersive and engaging environment for "The Netflix Slam," a live tennis exhibition match between Rafael Nadal and Carlos Alcaraz, held on March 3, 2024, at the Michelob ULTRA Arena in Las Vegas.
WHAT WE DID
Our team at Raunjiba Creative developed detailed 3D designs and renderings to transform the arena into a dynamic space that reflected Netflix's brand identity. We incorporated thematic elements that highlighted the significance of the event, ensuring a seamless blend of sports and entertainment for both live attendees and streaming audiences.
RESULT
The event attracted approximately 10,000 fans in attendance and was streamed live globally, marking one of Netflix's early ventures into live sports streaming. The successful execution of the event enhanced Netflix's brand presence in the live sports arena and provided a memorable experience for tennis enthusiasts worldwide.
