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HENNESSY ARENA, NBA ALL STAR 25
CLIENT
GAME SEVEN MARKETING
TYPE OF CLIENT
CREATIVE AGENCY
CATEGORY
Activation Design 3D Rendering
BRIEF
Hennessy aimed to create an immersive brand experience during the 2025 NBA All-Star Weekend in San Fransisco by transforming City Hall into the "Hennessy NBA Arena." The goal was to blend basketball culture with Hennessy's luxury brand identity, offering attendees a unique and engaging environment.
WHAT WE DID
Our team led the creative and design efforts to reimagine City Hall. We developed 3D designs and renderings that showcased Hennessy's refreshed visual identity, integrated a basketball court installation, and highlighted collaborations. The space featured interactive cocktail stations, live DJ sets, and areas for live podcasts and celebrity appearances, providing a multifaceted experience for attendees.
RESULT
The Hennessy Arena became a standout attraction during the NBA All-Star Weekend, garnering significant social media buzz and cultural impact. The activation drew large crowds, offering a fusion of basketball, mixology, and entertainment that resonated with fans and celebrities alike. Following its success in Indianapolis, the production was taken on tour in partnership with the NBA, activating in cities such as San Francisco, Dallas, and Atlanta.
