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BLACK JOCKEY'S CLUB ROOM
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RAUNJIBA CREATIVE
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CATEGORY
Sponsored VIP Lounge Experience & Exhibition Opportunity
Prepared for: (Preakness 2025)
By RAUNJIBA CREATIVE
This historic and immersive installation telling the story of the Black Jockeys’ place
in American history is a fully outfitted luxury lounge experience for your brand
to enhance. The BJC includes a custom bar, historic timeline, and one-of-a-kind
Augmented Reality features.
BRIEF
The concept entails a unique experience for users by combining Augmented Reality technology with a photo gallery and historic timeline of Black Jockeys. The static black and white photographs are transformed into dynamic and engaging slideshows with animations, while also featuring audio clips of historic races and broadcasts.
This innovative approach offers a fresh way to engage with the rich history of Black Jockeys, bringing their stories to life and providing a more immersive experience for users. With the use of Augmented Reality technology, the user can view and interact with the photos and animations in a three-dimensional space, creating a more engaging and memorable experience. Additionally, the audio clips provide further context and insight into the historic races and broadcasts, making the experience more informative and educational.
Overall, this project represents an exciting and innovative approach to showcasing the history of Black Jockeys and their contributions to the sport of horse racing. By combining technology, history, and storytelling, the experience is sure to captivate and inspire audiences of all ages and backgrounds.


























The inspiration for this exhibition is an article printed in the Baltimore Sun May 14, 1997 entitled,
Rich history in recovery Black jockeys: After more than 100 years of being written out of horse racing's past, African- American riders are finally being recognized for their contributions.
By Sandra McKee,
On May 10, 1889, George "Spider" Anderson made history by riding Buddhist to an easy victory in the Preakness. Anderson was the first black jockey to win the race.
"I didn't know that," said Dale Mills, 33, a black trainer and exercise rider at Pimlico and Laurel. "My knowledge of black racing history is limited. Basically, what I know is what I read about Isaac Murphy."
For a long time, that is all anyone knew: Murphy was a three-time Kentucky Derby winner. But now, after more than 100 years of being written out of horse racing history, the story of the black jockey is being uncovered.
For years, the Pimlico media guide said a black jockey won the Preakness in 1898 -- Willie Simms aboard Sly Fox.
But nine years earlier, Anderson had done it.
When Anderson arrived at the track that day, his horse was the only one entered in the big race. But then former Gov. Oden Bowie, who created the Preakness in 1873 and remained its strongest patron, decided to send his outclassed colt, Japhet, to post to avoid Buddhist's winning in a walkover
For some reason, Anderson went to Bowie's stables that morning and got in a fight with James Cook, a coachman. And it was some fight. Both men slashed and cut at each other with their whips. Cook suffered a deep cut on his head from Anderson's lead-loaded whip handle and threatened to bring charges against him.
In those days, a justice set up court right at the track, but it was arranged that Anderson should ride his horses that day before being prosecuted.
In the end, Anderson brought Buddhist home in a romp in 2: 17 1/2 , to make his owner, S. S. Brown, $1,000 richer -- and Cook never showed up to press charges.
Anderson's achievements were just uncovered last year by Ed Hotaling, a writer and producer for NBC, as he was doing research for his new book, "They're Off! Horse Racing at Saratoga."
Hotaling said he was stunned to find how much African-Americans contributed to the sport in its early days and equally appalled at how they were pushed out in the early 1900s, when Jim Crow laws came into existence.
"These were the first great American athletes, white or black, and they were written out of the history books," he said. "The saddest part is that they weren't and haven't been brought back into the sport."
Anderson's accomplishments in the Preakness -- which are still not noted in the Preakness guide or in Pimlico's recently reopened Hall of Fame -- are just a small part of the black history that has been lost and is now being rediscovered.
Though little research beyond Hotaling's exists -- so little in fact that when the Library of Congress created a new category in the library's collection this year called "Afro-Americans in horse racing," Hotaling's book was the only one in it -- it is already clear that when Jackie Robinson broke baseball's color barrier 50 years ago, it was not the first time that this country's major sports scene was integrated.
Before baseball became the national pastime, the first major sport in the United States was horse racing.
And in the late 1800s, horse racing was dominated by black jockeys. A few examples:
Isaac Murphy, by far the most famous and most successful black jockey, was the first jockey to win three Kentucky Derbys and the first jockey to be inducted into the Hall of Fame in Saratoga, N.Y.
Murphy said he won on 628 of his 1,412 mounts for a .445 winning percentage. Records from the time put his winning percentage at about .333. But no matter which is right, it is a spectacular record when compared with modern-day riders. Eddie Arcaro, one of the best jockeys of the 20th century, had a winning percentage of just .198.
African-American jockeys won at least 15 of the first 28 Derbys.
Willie Simms, also a Hall of Fame member, is the only black jockey to have won all the Triple Crown races. He also is credited with introducing the short stirrup to professional riding.
"Once economics, big money came into racing, the black jockey was pushed out," said Inez Chappell, president of the Baltimore-based historical group African-Americans in Horse Racing. "And racism is still alive. There are black jockeys out there, but they do what they have to do. They claim to be Jamaican or something else. If you speak in an unknown tongue, then the color of your skin doesn't bother people.
"Right here at the Preakness, I go to the Alibi Breakfast with a few of my friends, and we're the only black people there. Not one African-American trainer is invited and there are several at Pimlico. It's sad."
Outside the Pimlico Hall of Fame, the wall is decorated with reproductions of paintings destroyed in the clubhouse fire of 1966. Chappell took it upon herself to have a painting made of Simms. It is hung at the entrance to the Hall of Fame room. It and a small painting titled "The Great Race at Pimlico," Oct. 24, 1877, which depicts a black jockey racing against two whites, are the only indications of black participation in the Preakness.
Today, John Ball, assistant director of the Jockey Guild's communications department, said he isn't sure how many African-American jockeys are racing. He pulls out the Guild's yearbook and begins looking at the pictures. He counts 15 dark-skinned riders who might be African-American, Caribbean or Hispanic.
"We don't look at jockeys as being black or white," Ball said. "I can't go to my computer and punch that up."
When racing came into prominence after the Civil War, many horse owners used their former slaves as jockeys, and many ex-slaves had gravitated to the sport because they were familiar and comfortable with the animals.
When the Jim Crow laws came into existence, Hotaling said, black jockeys were forced out of flat track racing. Some continued to race the more dangerous steeplechase circuits, but by 1911, they were mostly gone.
How were they forced out? Take the case of Jimmy Winkfield.
In 1899, he won 39 races, an impressive total for those days. But in 1900, he was run into the rail in Chicago during a "jockey war" between whites and blacks. Winkfield did win back-to-back Derbys in 1901 and 1902, but when he came back to try for three in a row in 1903, race starter Jake Holtman yelled racist comments at him, and when he lost the race, he heard such talk more often. Finally, when he received threats from the Ku Klux Klan, he left the United States for Russia, where he is said to have ridden for the czar.
Until this past year, it was believed that the last black jockey to ride in the Kentucky Derby was Jess "Longshot" Conley in 1911. But researchers at the Kentucky Derby Museum in Louisville have discovered that the Henry King who rode Planet in 1921 was also black.
"But that was a rarity," Hotaling said. "If people see that and think black jockeys competed into the 1920s alongside white riders, that's just not true. By 1910, they were all but gone."
The last black jockey to ride in the Preakness was Simms, the year he won, in 1898. And the last black jockey to ride in the Belmont was Jimmy Lee in 1908.
"I don't know why there aren't more black jockeys," said Dale Mills, the trainer, but he does have his suspicions.
"Occasionally, a black kid will come around and ask me how to get started as a jockey," Mills said. "But I have no avenue to send them to. I was lucky. My uncle had a farm, and that's how I learned to ride. A young black kid can't just walk on to the track and ask to learn on an expensive horse."
And, Mills added, a rider has to go through so much to get hired.
"It's not like becoming an auto mechanic, where you go to school, learn the parts and, boom, you can fix cars," Mills said. "In this business, you have to start at the bottom, work your way up. Pay your dues. A lot of kids won't stick it out."
Candace Perry, curator at the Derby Museum, backs up Mills. "Would-be jockeys have to start at the bottom, working in barns," she said. "It takes somebody who loves horses."
Mills said there could be another reason, too.
"Getting owners who are white to give their horses to a black trainer is hard unless you have someone to speak up for you," said Mills, who trains for one black owner, J. D. Brown, and one white owner, Kenneth Geary. "I think that's probably true for black jockeys, too."
Whatever the reasons, no black jockey currently rides in major stakes races in this country.
"Black jockeys are there in old pictures, with no mention that they're black," Hotaling said. "Their history is there. It's wide-open, so much remaining to be discovered. It's nice to bring them back in and give them their due."
This installation allows visitors to explore animated virtual thoroughbreds in a whole new way, providing a unique and immersive experience.
Using Augmented Reality technology, visitors can interact with virtual thoroughbreds in a three-dimensional space, allowing them to see every detail up close and personal. The virtual horses are animated and lifelike, providing a truly realistic and engaging experience.
To enhance your experience, we offer an audio exhibit tour that can be easily accessed by scanning a QR code. Visitors can simply scan the QR code at the VIP entry desk or at any table, and instantly download the audio tour onto their device.
The audio tour provides valuable insights and information about the exhibit, highlighting key features and providing additional context and details. Visitors can listen to the audio tour as they explore the exhibit, allowing them to learn more about the displays and artifacts on display.
This convenient and easy-to-use technology makes it simple for visitors to enhance their experience and get the most out of their visit. The QR code can be easily scanned using a smartphone or tablet, and the audio tour is available in a range of languages to cater to visitors from all over the world.
Customized Bar Experience for your brand complete with professional servers.
Immerse yourself in the rich history of Black Jockeys with an Augmented Reality installation that combines a photo gallery with a historic timeline. The installation breathes new life into classic black and white photographs, transforming them into dynamic and engaging animated slide shows, complete with audio clips of historic races and broadcasts.
Bringing the exhibition to life with her exceptional vocal and musical talents is Michelle Bowman. Her captivating narration adds a whole new dimension to the exhibit, providing a dynamic and engaging experience for visitors.
Her powerful voice and engaging personality make her the perfect choice to narrate the exhibit, adding an extra layer of depth and meaning to the displays and artifacts. Whether visitors are exploring the exhibit for the first time or are long-time fans of the subject matter, Michelle's narration is sure to leave a lasting impression.
Witness the stunning beauty and raw power of thoroughbred horse racing with a curated, high-resolution video screen production. This captivating display features mesmerizing footage of these magnificent animals in action, showcasing their grace and strength as they race towards the finish line. Combined with soft transitions of flowers and sunlight.
As part of this production, we also include sponsor logos and promotions, providing an opportunity for brands to align themselves with the excitement and energy of horse racing. The display is carefully curated to ensure that it highlights the majesty and athleticism of the horses while also providing a valuable promotional platform for sponsors.