PROGRAM ELEMENTS

• Adult and youth-friendly DIY build activities

• Lowe’s-branded tool demonstrations

• Scheduled workshop sessions hosted by skilled facilitators

• Product sampling and take-home project kits

• Branded giveaways and promotional items

• Social media engagement station

The design prioritizes safety, ADA accessibility, high visibility, and brand-forward

presentation. Positioned within a high-foot-traffic zone, the installation is

expected to attract sustained engagement across the three-day festival

Reaching more then 200,000 visitors.

AR-Enhanced Banner Advertising Opportunity

A suspended temporary banner structure above the activation provides a

unique opportunity for Augmented Reality (AR)–enabled advertising.

Using mobile-triggered AR overlays, sponsors can deliver:

• Interactive Lowe’s product showcases

• Virtual how-to demonstrations

• Animated brand storytelling

• Discount or QR-based redemption offers

• Co-branded sponsor integrations

This feature extends the activation, capturing

digital impressions and measurable engagement metrics.

Baltimore City /

Community

The activation will feature a branded storage container installation serving as

the operational core of the workshop. Surrounding the container, we will

construct an open-air build zone equipped with worktables, tools, seating, and

shade structures—designed for continuous engagement throughout the festival

weekend.