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ARTSCAPE 2026 BALTIMORE

CLIENT

Baltimore City / 

TYPE OF CLIENT

Community

CATEGORY

Activation Sponsorship 

ACTIVITION SPONSORSHIP OPPORTUNITIES FOR REVIEW

Our proposed activations for Artscape 2026 are developed with a clear commitment to creative excellence, public engagement, and responsible partnership. Each sponsorship opportunity has been thoughtfully structured to deliver meaningful brand visibility, cultural alignment, and measurable audience engagement—while ensuring that sponsorship investment directly supports both the development of the activation and the long-term vitality of the festival as a whole. Tiered sponsorship levels are designed to provide flexibility, transparency, and value at every scale, allowing partners to align their goals with immersive experiences that elevate artists, enrich the public realm, and strengthen Artscape’s role as a premier cultural platform.

CHARMS

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CHARMS

Illuminated Art & Augmented Reality Experience

Artscape 2026 | Signature Overhead Installation

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ACTIVATION OVERVIEW

CHARMS is a large-scale illuminated art and light installation featuring 6-foot overhead hanging lantern fixturessuspended throughout key Artscape corridors. Each sculptural lantern functions as both a lighting element and an art object—designed in collaboration with participating artists and integrated with augmented reality (AR) storytelling.

The installation creates a unifying visual identity across the Artscape footprint while offering sponsors a refined, high-visibility platform aligned with creativity, culture, and community investment.

Lantern content (visual skins, lighting programs, and AR layers) is interchangeable, allowing sponsors to refresh messaging annually or deploy multi-year partnerships.

 

AUGMENTED REALITY EXPERIENCE

Each CHARMS fixture is AR-enabled and accessible via smartphone (QR / marker-based activation):

  • Artist Interviews (short-form video or audio)

  • Virtual Studio Visits

  • Behind-the-Work Narratives

  • Sponsor Message Integration (intro/outro or branded frame)

  • Call-to-Action Links (learn more, visit branch, community programs)

This digital layer extends engagement beyond the physical festival and provides measurable interaction data.

 

IDEAL SPONSOR PROFILE

  • Financial Institutions & Banks

  • Corporate Headquarters & Regional Offices

  • Utilities, Healthcare, Insurance, and Professional Services

  • Brands with a focus on community reinvestment, arts access, and education

 

SPONSORSHIP BENEFITS

Brand Visibility & Prestige

  • Naming recognition: “CHARMS presented by [Sponsor]”

  • Logo integration on select lantern fixtures

  • Sponsor acknowledgment within AR experience

  • Inclusion in Artscape maps, signage, and digital listings

Community & Cultural Alignment

  • Direct support of Baltimore-based artists

  • Visible investment in public art and creative placemaking

  • Alignment with Artscape’s mission of accessibility and inclusion

Content & Storytelling Assets

  • Co-branded AR content

  • Rights to use installation imagery and video for sponsor marketing

  • Artist collaboration stories suitable for ESG and CSR reporting

 

SOCIAL & DIGITAL EXPOSURE (ESTIMATED)

Based on prior Artscape attendance and comparable AR activations

  • On-site Artscape Attendance: 90,000 – 200,000

  • Projected AR Interactions: 14,000 – 20,000 scans

  • Social Media Reach (Festival + Artist Amplification):

    • 1.2M – 1.8M impressions

    • Instagram, TikTok, LinkedIn, X

  • Post-Festival Content Lifespan: 6–12 months via artist & sponsor channels

 

SECONDARY ACTIVATION (POST-ARTSCAPE LEGACY PROGRAM)

Following Artscape 2026, selected CHARMS artists’ works transition into a citywide satellite exhibition:

  • Artwork displayed in local bank branches, corporate offices, and public agency spaces

  • Co-branded wall text and QR-linked AR experiences

  • Optional artist talks or employee-only virtual studio visits

  • Positions sponsor as a year-round patron of the arts, not just a festival supporter

 

PROPOSED SPONSORSHIP INVESTMENT

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Title Partner (Exclusive)
$150,000 – $185,000

  • Naming rights

  • Primary branding across lantern network

  • Full AR integration

  • Post-festival legacy activation included

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Supporting Partner
$75,000 – $95,000

  • Partial lantern branding

  • AR content inclusion

  • Social + digital recognition

​

Community Partner
$40,000 – $50,000

  • AR-only storytelling sponsorship

  • Inclusion in post-festival displays

(Final pricing may adjust based on footprint size, number of fixtures, and content scope.)

 

WHY CHARMS WORKS

CHARMS transforms infrastructure into storytelling—light, art, and technology working together. It offers sponsors a rare combination of prestige placement, authentic cultural engagement, and measurable digital interaction, all while leaving a lasting impact beyond the festival weekend.

SKYLINE BANNERS

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SKYLINE BANNERS

Augmented Reality Floating Advertising Experience

Artscape 2026 | Temporary Overhead Activation

ACTIVATION OVERVIEW

SKYLINE BANNERS is a large-scale, temporary hanging fabric banner installed above a key Artscape corridor and gathering zones. By day, the banners functions as bold visual markers and branded graphics. Through augmented reality, they transform into dynamic, animated digital displays—appearing to float, move, and activate above the festival footprint when viewed through a mobile device.

This activation merges physical presence with digital motion, delivering a dramatic, future-forward advertising moment without permanent infrastructure.

 

AUGMENTED REALITY EXPERIENCE

Each banner is AR-enabled and activates via QR code or image recognition:

  • Animated 3D Logos & Motion Graphics

  • Short Video Loops or Hype Reels

  • Team or Brand Announcements

  • Countdowns, Mascots, or Interactive Effects

  • CTA Overlays (tickets, merch, schedules, community programs)

AR content can be refreshed throughout the festival weekend, allowing sponsors to rotate messaging or align with live moments.

 

IDEAL SPONSOR PROFILE

  • Local & Regional Sports Teams

  • Sports Leagues & Athletic Programs

  • Beverage, Apparel, and Lifestyle Brands

  • Media Partners & Entertainment Companies

This activation is particularly effective for sports teams seeking off-season visibility, fan engagement, and cultural crossover with arts audiences.

 

SPONSORSHIP BENEFITS

High-Impact Visibility

  • Overhead placement across high-traffic Artscape zones

  • Large-format branding visible day and night

  • Strong visual presence in photography and video coverage

Dynamic Digital Advertising

  • Animated AR content adds motion and energy

  • Unique “floating billboard” effect without screens

  • Differentiates sponsor from traditional signage

Cultural & Community Alignment

  • Participation in Baltimore’s flagship arts festival

  • Cross-pollination between sports, arts, and culture

  • Ideal platform for youth, community, and fan-focused messaging

 

SOCIAL & DIGITAL EXPOSURE (ESTIMATED)

  • On-site Artscape Attendance: 90,000 – 200,000

  • Projected AR Banner Activations: 15,000 – 25,000 scans

  • Social Media Reach:

    • 900K – 1.4M impressions

    • Strong performance on Instagram Reels, TikTok, and X

  • User-Generated Content:

    • High likelihood of crowd-shot videos and wide-angle photos featuring banners overhead

 

CUSTOMIZATION OPTIONS

  • Single sponsor or multi-banner takeover

  • Team colors, typography, and mascot integration

  • Time-based AR content (game-day messaging, score updates, announcements)

  • Sponsor-branded AR frames for selfies and short videos

 

PROPOSED SPONSORSHIP INVESTMENT

Premier Banner Sponsor (Exclusive Zone)
$85,000 – $110,000

  • Large-format banner placement

  • Custom animated AR content

  • Prominent sponsor credit across Artscape materials

Supporting Banner Sponsor
$45,000 – $65,000

  • Shared corridor placement

  • Branded AR animation

  • Digital and social recognition

Community / Local Partner
$25,000 – $35,000

  • Smaller banner footprint

  • AR logo animation + CTA

  • Inclusion in festival digital listings

(Pricing varies by banner size, quantity, and AR complexity.)

 

WHY SKYLINE BANNERS WORK

SKYLINE BANNERS reimagine traditional festival signage as immersive, animated experiences. They offer sports teams and brands a visually dominant presence, social-media-ready moments, and a fresh way to engage fans—hovering literally and figuratively above the Artscape experience.

WILD STYLE

ACTIVATION OVERVIEW
WILD STYLE reintroduces graffiti to the public square—not as rebellion, but as legacy.
Presented as a full-scale subway car installation at Artscape 2026, WILD STYLE transforms one of the most iconic symbols of urban movement and resistance into an immersive, museum-quality gallery experience. The project reframes graffiti as a foundational visual language of modern cities—one that has shaped art, design, fashion, music, and global culture.
This installation invites the public to step inside the story of graffiti: where it came from, how it evolved, and why it matters.

THE EXPERIENCE
Exterior | Living Canvas

  • Original graffiti works by influential and emerging artists

  • Full subway car exterior wrapped in hand-painted and curated pieces

  • A bold, photographic landmark within the Artscape footprint

Interior | Cultural Archive

  • Curated display of:

    • Original artworks

    • Limited-edition prints

    • Books, photographs, and ephemera

  • Narrative tracing graffiti’s evolution:

    • Underground origins

    • Cultural criminalization

    • Global artistic recognition

Together, the exterior and interior function as a walk-through time capsule, offering context, education, and artistic reverence.

CULTURAL SIGNIFICANCE
WILD STYLE positions graffiti as:

  • A legitimate and influential art movement

  • A voice of marginalized communities

  • A catalyst for contemporary visual culture

The installation bridges street culture and institutional presentation, making it ideal for sponsors invested in equity, creative expression, youth culture, and cultural preservation.

IDEAL SPONSOR PROFILE

  • Cultural institutions & museums

  • Media, film, and publishing companies

  • Apparel, sneaker, and lifestyle brands

  • Sports franchises with urban roots

  • Financial institutions supporting arts access & education
     

SPONSORSHIP BENEFITS
Cultural Leadership

  • Association with a landmark, legacy-driven installation

  • Alignment with authentic urban art history

  • Visible support for artist voices and cultural storytelling

Brand Integration (Tastefully Curated)

  • “WILD STYLE presented by [Sponsor]” recognition

  • Sponsor acknowledgment at entry and exit points

  • Logo placement within interpretive signage (non-intrusive)

  • Optional AR or audio-guide sponsorship

Content & Storytelling Assets

  • Rights to use installation imagery for marketing and CSR storytelling

  • Access to artist interviews and behind-the-scenes content

  • High-value press and documentary-style visuals
     

SOCIAL & PUBLIC EXPOSURE (ESTIMATED)

  • On-site Artscape Attendance: 90,000 – 200,000

  • Projected Exhibit Walk-Throughs: 40,000 – 60,000

  • Social Media Reach:

    • 1.5M – 2.5M impressions

    • High engagement on Instagram, TikTok, YouTube Shorts

  • Press Appeal:

    • Strong potential for regional & national arts, culture, and lifestyle coverage
       

EDUCATIONAL & COMMUNITY EXTENSIONS (OPTIONAL)

  • Artist talks and panel discussions

  • Youth workshops or school tours

  • Post-Artscape pop-up exhibitions or institutional partnerships

  • Digital archive or virtual tour extension
     

PROPOSED SPONSORSHIP INVESTMENT
Title Sponsor (Exclusive)
$175,000 – $225,000

  • Naming rights

  • Primary branding

  • Full content and media integration

  • Educational and post-festival extensions

Cultural Partner
$90,000 – $120,000

  • Prominent credit

  • Partial content sponsorship

  • Press and digital inclusion

Community Arts Partner
$50,000 – $65,000

  • Supporting recognition

  • Education-focused alignment

  • Digital and on-site acknowledgment

(Final pricing dependent on fabrication scope, artist roster, and programming.)

WHY WILD STYLE MATTERS
WILD STYLE is not a spectacle—it is a statement.
It honors graffiti as history, elevates it as art, and presents it to the public with dignity, context, and impact. Sponsors are not just supporting an exhibition—they are helping preserve a visual language that defines cities around the world.

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WILD STYLE
A Full-Scale Subway Car Graffiti Exhibition
Artscape 2026 | Public Square Installation

SNAP + NAV

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SNAP + NAV

AR Photo Booths & Wayfinding Experience Platform

Artscape 2026 | Interactive Digital Infrastructure

ACTIVATION OVERVIEW
SNAP + NAV is a network of Photo Booth Zones and AR Wayfinding Maps designed to enhance guest experience, support vendors, and deliver measurable digital engagement for sponsors.
By combining photography, augmented reality, and location-based navigation, the platform transforms how visitors move through Artscape—while creating valuable, opt-in content and data for partners.
This activation operates as both a creative amenity and a digital information system across the festival footprint.

PHOTO BOOTH ZONES
Strategically placed photo booth areas serve as social hubs and visual landmarks throughout Artscape.
Features

  • Branded, high-quality photo capture stations

  • Optional AR overlays, frames, and animated effects

  • Instant mobile delivery (QR / SMS / email opt-in)

  • Sponsor-branded photo frames and end cards
     

Photo Library & Data Platform

  • Centralized digital photo library (user-accessible)

  • Opt-in data capture:

    • Email

    • Zip code

    • Content consent for marketing use

  • GDPR / privacy-compliant structure

  • Post-event content reuse for sponsors
     

AR WAYFINDING MARKETPLACE MAPS
Marketplace Maps (Section-Specific)
Printed and digital maps placed at key entrances and vendor zones.
Scan to Activate AR View

  • Live vendor locations

  • Category filters (food, art, retail, activations)

  • “You Are Here” navigation

  • Featured vendor highlights (sponsored)

This directly supports small businesses by increasing foot traffic and dwell time.

CITY WAYFINDING MAPS
City-scale AR maps guide visitors beyond the festival:

  • Restrooms, medical tents, info hubs

  • Transit stops and parking

  • Nearby cultural institutions and landmarks

  • Dining, retail, and post-festival destinations

These maps function as a digital concierge, improving safety, flow, and
visitor satisfaction.

AR SPONSORED EXPERIENCE ADS
Sponsors may integrate non-intrusive AR placements within the map and photo experiences:

  • Branded AR moments (animated icons, portals, frames)

  • Short-form video or motion graphics

  • Interactive CTAs (learn more, visit booth, redeem offer)

  • Geo-triggered experiences near sponsor zones
     

Ads are contextual, opt-in, and experiential—not disruptive.
PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
Dedicated AR placements reserved for:

  • City agencies

  • Health & safety messaging

  • Arts & culture initiatives

  • Transportation updates

  • Emergency alerts (if needed)

PSAs reinforce Artscape’s role as a civic-minded, community-first festival.

IDEAL SPONSOR PROFILE

  • Telecommunications & Technology Brands

  • Financial Institutions

  • Healthcare & Insurance Providers

  • City Agencies & Public Utilities

  • Media & Consumer Brands
     

SOCIAL & DIGITAL EXPOSURE (ESTIMATED)

  • On-site Artscape Attendance: 90,000 – 200,000

  • Projected Photo Captures: 30,000 – 45,000

  • AR Map Interactions: 40,000 – 70,000 scans

  • Social Media Reach:

    • 1.8M – 2.6M impressions

    • Strong UGC across Instagram, TikTok, Snapchat

  • Data Value:

    • Clean, opt-in first-party audience data
       

SPONSORSHIP BENEFITS
Brand Visibility

  • Integrated presence across multiple touchpoints

  • Repeated exposure throughout the festival journey

  • High retention via saved photos and maps

Measurable Engagement

  • Scan counts

  • Photo interactions

  • Click-throughs and dwell time

  • Post-event reporting

Community Value

  • Improves visitor navigation

  • Supports local vendors

  • Enhances safety and accessibility
     

PROPOSED SPONSORSHIP INVESTMENT
Platform Presenting Sponsor (Exclusive)
$140,000 – $180,000

  • Naming rights

  • Full photo booth branding

  • AR map sponsorship

  • Data insights & reporting
     

Photo Booth Network Sponsor
$70,000 – $95,000

  • Branding across all booths

  • Sponsored photo frames

  • Social amplification
     

AR Wayfinding Sponsor
$45,000 – $65,000

  • Marketplace or City map sponsorship

  • AR experience ad placement

  • Digital recognition
     

Public Service Partner
$25,000 – $35,000

  • PSA-focused AR placements

  • Civic branding and acknowledgment
     

WHY SNAP + NAV WORKS
SNAP + NAV turns Artscape into a connected digital environment—where art, movement, information, and memory intersect. Sponsors don’t just place logos; they become part of how people experience, navigate, and remember the festival.

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HOMESCAPE

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HOME SCAPE

A Curated Design District at Artscape 2026

Presented as Contemporary Living in Public Space

ACTIVATION OVERVIEW
HOME SCAPE arrives at Artscape 2026 as a bold reimagining of how design is experienced in public space.
Conceived as a curated design district within the festival, HOME SCAPE brings together eight gallery-scale box-truck installations alongside a refined presentation of furniture, lighting, ceramics, and home goods by emerging and established designers. The environment is anchored by a central lounge with food and beverage tastings, transforming the space into a social salon—equal parts exhibition, marketplace, and cultural gathering.
Developed in collaboration with leading print and digital publications, HOME SCAPE positions Artscape as a platform for contemporary living, where editorial storytelling, material innovation, and lifestyle design unfold in real time.

THE EXPERIENCE
Gallery-Scale Box Truck Exhibitions

  • Eight 30’ box trucks transformed into mobile design galleries

  • Individually curated environments featuring:

    • Furniture & lighting

    • Ceramics & textiles

    • Home goods & collectible design

  • Museum-quality presentation in an accessible, outdoor format
     

Central Lounge & Tasting Salon

  • Refined public lounge with shaded seating

  • Food & beverage tastings from select partners

  • Designed for conversation, rest, and discovery

  • Ideal setting for sponsor hosting and VIP moments
     

EDITORIAL & MEDIA INTEGRATION
HOME SCAPE is developed in partnership with leading print and digital design publications, offering:

  • On-site editorial storytelling

  • Designer profiles and interviews

  • Social-first content capture

  • Long-form post-event features and recaps

This positions sponsors within a credible lifestyle and design media ecosystem, extending visibility far beyond the festival weekend.

IDEAL SPONSOR PROFILE

  • Home, furniture, and lifestyle brands

  • Beverage and hospitality partners

  • Financial institutions serving design-forward audiences

  • Media and publishing companies

  • Luxury, real estate, and development brands
     

SPONSORSHIP BENEFITS
Premium Brand Alignment

  • Association with contemporary design and craftsmanship

  • Elevated, taste-driven audience engagement

  • Positioning within a luxury yet accessible cultural experience
     

Integrated Visibility

  • “HOME SCAPE presented by [Sponsor]” recognition

  • Branding within the lounge and district signage

  • Editorial acknowledgment across media partners

  • Inclusion in Artscape digital platforms and maps
     

Hospitality & Hosting

  • VIP access and hosted moments within the lounge

  • Private tastings or designer meet-and-greets

  • Ideal for client entertainment and relationship-building
     

SOCIAL & PUBLIC EXPOSURE (ESTIMATED)

  • On-site Artscape Attendance: 90,000 – 200,000

  • HOME SCAPE District Visitors: 55,000 – 75,000

  • Social Media Reach:

    • 1.4M – 2.2M impressions

    • Strong performance on Instagram, Pinterest, TikTok

  • Editorial Value:

    • Multi-platform coverage via print, web, and social

    • Long-tail visibility post-festival
       

EXTENDED VALUE (OPTIONAL)

  • Private, pre-scheduled brand or publication events

  • Post-Artscape pop-ups or showroom extensions

  • Digital lookbooks or AR-enhanced product stories

  • Content licensing for sponsor marketing campaigns
     

PROPOSED SPONSORSHIP INVESTMENT
Presenting Sponsor (Exclusive)
$200,000 – $250,000

  • Naming rights

  • Full district branding

  • Editorial integration

  • Lounge hospitality activation

  • VIP hosting opportunities
     

Design District Partner
$110,000 – $150,000

  • Prominent branding within the district

  • Lounge integration

  • Media and digital inclusion
     

Lounge & Hospitality Sponsor
$75,000 – $95,000

  • Central lounge branding

  • Beverage or tasting integration

  • Social and experiential visibility
     

Supporting Brand Partner
$40,000 – $55,000

  • Shared signage and digital recognition

  • Inclusion in district storytelling

(Final pricing based on footprint, publication partners, and hospitality scope.)

WHY HOME SCAPE WORKS
HOME SCAPE elevates Artscape into the lifestyle and design conversation—bridging art, living, and culture in a way that feels curated, social, and editorially relevant. Sponsors are not simply visible; they are embedded in how people imagine contemporary living.

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